Marketing & admin automation for contractors in Jersey
More work. Less chaos.
An all-areas growth partner for contractors in Jersey and across the UK. We get you the work and handle the admin behind it — and if you've already got all the leads you need, we're still here for the hours saved.
"Cascade rebuilt our site and bookings started landing within weeks. Genuinely no fuss."
— nudge.
Built for contractors
The builder, the landscaper, the plumber — the trades are our speciality, but we're built for every contractor. Plain English, real photos, no agency theatre.
Everything handled, in one place
Winning the work and running the admin behind it — together. Not a web guy, an ads guy and a spreadsheet no one updates.
Hours back, every week
We sell time returned and stress removed — never "AI" as a gimmick. You stay on the tools, where the money is.
No long contracts
Rolling retainers. Thirty days' notice. If we're not earning our keep, don't keep us.
We bring the work in. Then we run the machine behind it.
Winning the work fills your diary — website, ads, Google Business Profile.Running the admin happens on our own in-house CRM (Customer Relationship Management) platform, which handles everything that lands the moment the diary fills up — enquiries, bookings, reminders, quote drafts and reviews.One partner, one monthly fee.
A site built to book jobs, not to just look pretty.
Mobile-first. Fast. Real photos of real work. Designed to turn a Google search into an enquiry on your phone.
- Custom design — never a template
- Loads in under 2 seconds
- Lead form wired straight to your CRM
- Yours to keep, hosted however you like
Be the first call.
"Builder near me." "Landscaper Jersey." You should be the first result that comes up. We make sure you are.
- Profile fully optimised — categories, services, opening hours
- Photos of real jobs added and posts kept fresh
- Review requests sent automatically after every job
- Ranking tracked against your local competitors
Off page three. Onto page one.
SEO — search engine optimisation — is the groundwork that decides who Google puts in front of local customers. Done right, kept sharp.
- Working out the exact phrases local customers type into Google
- Tidying up your website so Google can read it clearly
- Getting your business listed the same way everywhere online
- Earning mentions from other trusted local websites
Ads that fill the diary.
Facebook, Instagram and Google ads, built from real photos of real work. Watched weekly, not set and forgotten.
- Ad creatives and targeting handled end-to-end
- Built from your real job photos — not stock imagery
- Weekly optimisation to lower your cost per enquiry
- Spend passed through transparently — never hidden in our fee
The machine that runs behind the work.
The moment the enquiries start landing, the owner usually drowns. We make that part run on its own — so the diary fills up and your evenings come back.
- Client email replies drafted for you
- Bookings, reminders and follow-ups — all handled
- Automated quote tool that gets better the more you use it
- A monthly KPI report — plain English, no jargon
Live in two weeks. Growing every month after.
Free discovery call
Thirty minutes. Your business, your customers, what success looks like. If we're not a fit, we'll tell you.
CΛSCΛDEMore work, less chaos.Design & launch
First we onboard you onto the Cascade CRM platform. Then your site's built, Google profile set and SEO foundation laid. You approve. We launch. 7–14 days.
Grow every month
SEO monitoring, ads and reporting — on retainer. With everything running through the Cascade CRM platform, the business runs leaner and more efficiently, handing you hours back every month. You run the business. We bring the customers.
No off-the-shelf packages. We price to the value we deliver.
Our pricing is value-based and dynamic — there's no fixed headline price we set and then defend. We build each client's retainer entirely around the value we can show we deliver: the revenue we generate for you and the time we give back, held in check by a fairness cap that keeps your return healthy. Always tied to what you actually get, never padded.
You're great on the tools.
The diary still drives you mad.
The work dries up.
Flat out one month, dead quiet the next. No steady, predictable flow of work.
You're invisible on Google.
The competitor ranks first. You're on page three. Nobody reads page three.
The enquiries arrive — then drown you.
Quoting, chasing, booking, answering emails. Off the tools, into the laptop.
Nothing's joined up.
Website, ads, follow-ups, admin — all separate, none of it talking. You want one integrated growth partner running the lot.
Most agencies rent their software. We built ours, end to end, so it fits a trades business instead of nearly fitting one.
Most agencies do one half. We do both. Winning you the work just buries you in enquiries and chasing, so we run the admin behind it too. That's the half that gives you your evenings back.
Your retainer is priced on the value we can prove. Not a package, not a guess. We track which jobs came from us and what they were worth, then price off that. Your own referrals and repeat customers never count towards our fee, and if the number we generate drops, so does your bill. We show you the working every month.
The platform keeps improving, and every update is yours free. We build for Jersey trades, so new features follow real problems. When bad weather kept costing local firms a day's work, we built 
Graftable. Ask for something and we'll build it.
Everything lives in one place. Your customers, quotes and job history all sit together, not scattered across six subscriptions you don't control. One clear view of the whole business makes planning the next job, the next week and the next hire far simpler.
The stuff everyone asks.
Do you work with my trade?
Cascade is built for contractors, and the trades are where we specialise — builders, landscapers, carpenters, electricians, plumbers, roofers, window and flooring firms, driveways and the rest. But we can add value to almost any contractor in some way, so book a call and we'll be straight with you about whether we're a fit or not.
Are you Jersey based, and do you work outside the island?
Yes — Cascade is based in Jersey and we know the local market inside out. We also work with contractors across the UK, so wherever you're based, book a call and we'll tell you straight whether we can help.
How much does it cost?
There are no set packages. Our pricing is value-based — we shape each retainer around the value we can show we deliver: the revenue we bring in for you and the hours we give back, kept in check by a fairness cap so your return always stacks up. It flexes with scope and with what's working, and it's never padded. On the first call we'll talk through a number that fits your business.
Is there a contract or lock-in?
No. It's a rolling month-to-month retainer with 30 days' notice. If we're not earning our keep, don't keep us.
Is the website mine to keep?
Yes — the website is yours to keep. If you ever stop the retainer, the site stays exactly as it is and you can host it wherever you like. The only thing you lose is the CRM integration behind it — the automations and the live link from your lead form into our platform that run the admin side. Your site keeps working; it just stops feeding into the Cascade system.
Who pays for the ads?
You do, and it's billed transparently — paid directly to Meta or Google, never hidden inside our fee. You set the budget and you keep the ad account.
What if the campaigns aren't pulling their weight?
Early on, a campaign is really a learning exercise — the first couple of weeks go on working out which angle resonates with your trade in your area. We hold ourselves to a two-month mark: if the enquiries aren't flowing by then, the fix is on our side, not yours. We'll rebuild the creative, retune the targeting, redo the landing page — as many rounds as it takes to get it firing. There's no sense in you funding a retainer that's going nowhere.
When does the phone actually start ringing?
Realistically, the first proper enquiries tend to show up a week or two after the ads are switched on. Bear in mind the opening fortnight is groundwork — building the site and getting the system talking to itself — before anything goes live. So in practice: first leads around week three, and by roughly week six they're arriving in a steady flow.
Who will I actually deal with?
Us — the two founders. No account managers, no junior hand-offs. One relationship from the first call right through delivery.
Ready when you are.
Book a 30-minute call, or just send a message — whatever suits.
CΛSCΛDEMore work, less chaos.A free 30-minute call
No pitch — just a straight chat about your business and whether we can help. Hit the button below to open our calendar and pick a time that suits.
- Pick a time that suits you
- Talk straight to the founders
- No obligation, no hard sell
Send us a message
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